In the fashion industry, roles in design, supply chain, and marketing are evolving the most due to digital transformation and sustainability. Designers now work with 3D tools and circular principles, while supply chain teams adopt blockchain and focus on ethical sourcing and carbon reduction. Marketing shifts toward authentic sustainability storytelling and digital engagement. Additionally, retail is moving to new models with virtual experiences, and IT teams are driving innovation through AI and data. 

One of the main business functions mostly affected by digital transformation is the design & construction unit. Although in Greece changes are happenning slow, employers have started seeking for digital knowledge in design (ex clo 3d) and in pattern cutting.