One of the main business functions mostly affected by digital transformation is the design & construction unit. Although in Greece changes are happenning slow, employers have started seeking for digital knowledge in design (ex clo 3d) and in pattern cutting.  

The new generations are developping completly new demands. As stated in McKinsey report Dember 2020 'The Future of Fashion', young consumers are gradually increasing their interest in end-to-end sustainable brands, products made of sustainable materials, circular business models (ex resale, rent etc)