Question 5

How are fashion companies applying sustainability strategy at different points of the value chain?
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Sustainability in fashion companies is no longer limited to eco-materials. Other factors, such as design, manufacturing, logistics, retail, and circular recovery at the end of life, are critical for the implementation of sustainability strategy that fashion companies use.
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From design to post-consumer use:
1. Design  & Product Development (Sustainable Materials, Circular Design, 3D Sampling)
2. Responsible Sourcing & Raw Materials (Partnering with certified suppliers; Using blockchain and supply chain platforms to track material origins and environmental impact).
3. Manufacturing (Cleaner Production; Waste Minimization; Worker Welfare)
4. Logistics & Distribution (Low-Impact Packaging; Green Logistics)
5. Retail & Customer Engagement (Offering QR codes showing sustainability credentials of each item; Eco-Labelling: Communicating carbon footprint, water use, or circularity at the point of sale; Providing discounts for returns, repairs, or recycling).
6. Use & End-of-Life (Take-Back & Recycling Programs; Repair Services; Resale & Rental Models).
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